What I will say, categorically, is that in a world where it’s difficult to grab the attention of the general public, Brewdog – through their various antics – have raised their corporate awareness beyond what would reasonably be expected of a young microbrewery from the topmost tip of Scotland. Imagine a craft brewer from Pullman WA gaining such awareness.

That said, their regular brews are fine. I have enjoyed their Zeitgeist dark lager on draught and in bottles and their other brews are pretty good – expect some more reviews here soon.

At the end of the day, they can gain as much fame and notoriety as the want, if they want to succeed in the long term, they need to brew and sell beers that people want to drink, again and again.

And I’m please to report that, behind the hype, that’s what Brewdog does.
.-= Bob the Brit´s last blog ..Malt and Barley Blues =-.

I just think its important because while we’re all ‘The Brew Club’ here, we don’t think as a collective.
.-= Scott-TheBrewClub´s last blog ..Magic Hat Brewing Company – Wacko =-.

I’m not sure I understand the blowback entirely though. As I mentioned somewhere, it seems when craft beer goes off the storyline of “blood, sweat and tears” or the made with “angel tears, unicorn breath and the laughter of children” people get upset.

Look, its a business and they need to sell product. To sell product, I’m starting to think brewers need to do more than rely only on the merit of their beer. Stunts like this help – particularly if the beer can back it up. (Which isn’t to say the BrewDog extreme beers can or do.)
.-= Scott-TheBrewClub´s last blog ..St Bernardus Witbier =-.

Like Billy said, we have a choice. I agree with this, but at the same time they need to hear from the craft beer community. Not because we need to vent our anger, or because we need to tell them how unhappy we are by writing them a letter telling them how unhappy we are….

But because over all, I would like to think that the craft beer and brewery community is a close knit one that’s worked hard to get where they are today. We hold a love of all things beer and passion for people first….

When certain craft breweries, especially he bigger named craft ones do PR stunts like this, I feel it damages a lot of what craft beer really stands for. I have to give them credit for pushing the envelope a bit here, but I feel they did it the wrong way a bit.

But please don’t misunderstand me. I’m not trying to be the Jesse Jackson here of beer. Those are not my intentions, and I haven’t and don’t plan to contact Brew Dog in any way and so on. But the opinions of the craft beer community have been heard I think, and I feel that’s important.

BUT…saying all of this….I will also admit that like Scott just said, that they have made a big enough splash in a pretty busy area. So perhaps, just perhaps their intentions go a bit deeper and we have yet to see some great stuff happen here. AND if…and I say IF for a reason…this stunt can bring more positive attention and draw more people into the craft beer community and everything great beer is about, than perhaps it wasn’t such a bad thing after all.

Ilya

BTW, Bob the Brit was the author of this post, I need to add that.
.-= Scott-TheBrewClub´s last blog ..Sierra Nevada Kellerweis =-.

Okay, so not many bottles, but still some serious money coming in!