Back in the Eighties, in my first serious flush of beer geekery, I stumbled across Wicked Pete’s beers, wonderful, flavourful examples of what American craft beers were capable of achieving.
It’s not unreasonable to consider ‘Wicked’ Pete Slosberg, Jim Koch (of Samuel Adams), Fritz Maytag (of Anchor Brewing ) and Larry Bell (of Kalamazoo Brewing) as the fathers of the American craft beer renaissance. I’m sure there are others, so please forgive this ill-informed Brit for any I’ve omitted.
Pete sold the ‘Wicked Pete’ brand to the Gambrinus Company back in 1998, but sadly they have announced that today, March 1st 2011, due to “rapidly declining sales volumes” Pete’s Wicked is being discontinued as a brand.
As a beer lover, this saddens me, and I hope that an aspiring entrepreneur decides to revive it with the spirit of the original.
In the meantime I’m going to visit my local beer-monger and see if he has any Wicked Brews left, just for old times sake.
-Bob the Brit