I love copywriters. I wish I had the ability to do what copywriters do. The ability to order words in such a way that no matter what is being written about, it sounds like a gift from the heavens! I plod along, reviewing beers and writing about other stuff here as best I can, but I could never come up with a paragraph like the following to describe Harpoon’s UFO White!
Blatantly lifted from the Harpoon website, we learn that the 4.8% ABV Harpoon UFO White is “Light, crisp, refreshing UFO White follows in the tradition of spiced wheat beers that have been brewed in Belgium for well over 300 years. Brewed with orange peel and a unique blend of spices, UFO White is the perfect choice for a summer’s barbecue, a night out with friends or any time you’re thirsting for something a little different.”
With that sort of copy, there’s really no need to even write anything else! Unless, of course, you’re me and have an unhealthy obsession with destroying electrons, consuming bandwidth and filling up some disk space on a server someplace in Georgia!
Yes, the Harpoon UFO White (UFO = UnFiltered Offering, BTW) is a decent Belgian-style Witbier, and just like the other offerings from the likes of Hoegaarden, Blue Moon and AB’s Shocktop, UFO White follows a similar, and for me, familiar path. Wheat beer, no too heavy, unfilteredness, (I made that word up – take that copywriters!) special blends of secret spices and citrus peel added in for good measure. Of course, they are always light, crisp and refreshing.
Harpoon’s UFO White hits the mark in all those areas without a doubt. I was happy to find it in the Harpoon Summer Variety Pack and was glad to try it. The style in general lends itself well to Summer beer enjoyment. Still, I didn’t think that the UFO white really stood out as anything different as compared to any other brewer’s offerings.
It seems everyone makes a Belgian White these days, and that’s not necessarily a bad thing. Its a great beer style that I happen to love, but for the most part they are mostly all lumped in my mind as good, but not great.
There are some examples that I think are great and its because of them that I can’t get too excited about the rest of these beers. Still, if you want to check out the UFO White, (you have until September I think) I won’t stop you or point and laugh (not that you’d care anyway!) – it just didn’t do it for me.