The second stop on my Wisconsin beer tour that I’m writing about for The Brew Club was Potosi, a town of 711 in the southwest corner of the state and home to the Potosi Brewing Company and the National Brewery Museum/Transportation Museum.
Potosi is a great kept secret! Established in 1852, the brewery currently produces 15 different varieties including “Good Old Potosi” and Potosi Pure Malt Cave Ale. The restaurant features tanks used in production, and has an amazing hand carved bar featuring beer filled glasses, bottles, and stalks of grain. (See pictures below)
Before touring the National Brewery Museum, I had a very flavorful piece of walleye and a pint of the Snake Hollow IPA. Snake Hollow has the appearance of a black IPA, but without the grapefruit taste sometimes found in this variety.
The National Brewery Museum consists of case after case displaying beer bottles, cans, glasses, advertising ephemera, a few neon signs, and a television with a loop of beer commercials.
I was happy to see the 1970s “National Beer” “Land of Pleasant Living” animated ad, which I hadn’t seen or heard in decades! “National Beer, National Beer, you’ll like the taste of National Beer. It’s from the Land of Pleasant Living we bring you National Beer” was going through my head the rest of the weekend.
In one of the can displays, I was able to spot the favorite can in my collection: the Iron City can honoring the 1975 Super Bowl Champion Pittsburgh Steelers!
Potosi is really in the middle of nowhere, a half hour from Dubuque, but absolutely worth a few hours of your time.
Next stop – Lacrosse, Wisconsin which has the World’s Largest Six Pack and King Gambrinus statue located at the City Brewing Company.